Course curriculum

  • 1

    --> FREE Preview Lessons

  • 2

    --> Welcome!

  • 3

    Week 1 (8/18-8/24): Getting Started & Overview of the Self-Publishing Process

  • 4

    Week 2 (8/25-8/31): Budgeting for Your Book & Building Your Team

    • How Much Will it Cost to Publish Your Book? Budget Walk-Through
    • Build Your Dream Team
    • Downloads: List of Editors & Illustrators
    • Assignment: Fill Out Your Own Budget (Download the Template Here Too)
    • Need Help with Funding? An Intro to Crowd-Funding with Lisa Ferland
    • REPLAY - Week 2 Drop-In Hours 08/27/2020
    • REPLAY - Week 2 Meeting with April Cox (08/25/2020)
  • 5

    Week 3 ( 9/1-9/6) Writing Tips, Editing & 1st Milestone: Professional Edit Complete

    • Tips from Award-Winning Author, Speaker & Editor, Bobbie Hinman
    • Create a Book Mockup (aka Book Dummy)
    • Check-In: How are you doing?
    • Assignment: Update & Submit Your Manuscript for a Professional Edit
    • Milestone #1: Final Edit Complete
    • Assignment: File Your Copyright: Step by Step
    • Replay: Secrets to Writing a GREAT Children's Book (9/01/2020)
  • 6

    Week 4 (9/8-9/14): Marketing: Creating Your Marketing Plan

    • Marketing Message from April
    • Assignment: Create Your Avatar
    • Marketing Part #1: Background / Research
    • Marketing Part #2 - Your Goals
    • Marketing Part #3 - Building an Email List
    • Marketing Part 4: The Press Kit (aka Media Kit)
    • Marketing Part #5: From Brainstorming to an Action Plan
    • Marketing Part #6: Your Author Page
    • Assignment (Start Your Marketing Plan) Marketing Plan (& Template Download)
    • Replay of Week 4: Tue, 09/08/2020
    • Replay of Week 4: Thu, 09/10/2020
    • BONUS Content / Download - List of Influencers for Your Outreach
  • 7

    Week 5 (9/15-9/21): Illustrator Selection, Process & Best Practices to Save Time and $$

    • The Author/Illustrator Contract & Illustration Process
    • Finding an Illustrator You Will Love to Help Bring Your Vision to Life
    • Take Months Off the Illustration Process & Work with Your Budget
    • Downloads: Author / Illustrator NDA & Work for Hire Contract Template
    • Assignment: Get Illustrator Samples
    • Replay: 9/17/20 Author Hangout with Ashly Curren & Stacy Bauer
  • 8

    Week 6 (9/22 - 9/28) - Marketing & More Things You Need (ISBNs, LCCN, CIP)

    • Purchase Your ISBNs
    • Audio / Video for Your Marketing with Amy Weaver (Wekom)
    • Create Media Attention for You / Your Book (with Lyda Mclellan)
    • Assignment: Create Your Press Kit (See Samples from Others Included)
    • Get Your LCCN and CIP
    • Milestone #2: Marketing Plan Draft
    • Other Pages (Title Page, Copyright, Dedication, etc.)
    • Replay: 09/22/2020
    • Replay 09/24/20 Drop-in-Hours
    • Grit Required to Get Through the Publishing Journey
  • 9

    Week 7: Graphic Design, Formatting & Web (9/29-10/5)

    • Why You Need a Graphic Designer
    • How to Create a Simple Author Web Site
    • BONUS Content: What a Difference Graphic Design Makes (Clay Anderson)
    • Create a Simple Wix WebSite
    • REPLAY: 9/29/2020 (Laurie Wright: Pitching to Influencers)
    • REPLAY: 10/1/2020 (Drop-in Session) with April Cox
  • 10

    Week 8 & 9: Printing, Publishing Options & More Marketing (10/6-10/19)

    • List of Printer and Printer Quotes
    • Options for Publishing & Printing (10/6)
    • Replay: Oct 8 am session: Dave Chesson
    • Oct 8: Replay / Drop-In (Topic: Self-Care)
    • Replay: 8/13 - Email Marketing
    • Replay Oct 15: Drop-In Session
  • 11

    Publish Your Book

    • Amazon KDP Setup
    • Getting the Coveted Amazon Best Seller Badge (Selecting GREAT Categories)
    • Make Your Amazon Descriptions Look GREAT (Including HTML formatting)
    • Writing Great Copy (Amazon Listing, Bio, Book Blurbs)
    • Oct 20 Replay: Intro to Amazon Ads
  • 12

    Post-Launch Sales & Marketing

    • Set Up FREE Days (KDP Select) & Use of Promo Sites
  • 13

    Course Evaluation

    • Next Steps -> Don't Stop Now!
    • Course Evaluation
    • Recommended Resources