This ultimate 12 week self-publishing course is perfect for you if...

  • You want to know exactly how to self-publish a high quality book

  • You feel overwhelmed and don't have the time to figure it all out yourself

  • You don't want to waste time and thousands of dollars making costly mistakes

  • You're ready to take action and turn your dream into a reality!

Hey Fellow Authors!

I'm your self-publishing "guru" April Cox, and I'm so excited to teach you the secrets of how to self-publish your book in just 90 days!

My grandchildren and I always LOVED to create stories together... I remember my dog, Brady, would jump up on our laps and soon became the subject of many stories we made up together. Those moments inspired me to write my very own children's book just for them, which turned out to be my award-winning book, Puppy Pickup Day.

When I first set out to self-publish Puppy Pickup Day years ago, I had no idea what I was doing. There was so much to learn and it was hard to find good self-publishing advice... does this sound like you?

It took months of time and thousands of dollars to figure out all the different aspects of self-publishing, but I was eventually able to get my book completed! It was one of the hardest, most complicated experiences of my life. In the end it was all worth it because I was able to create something so special for my grandchildren (and I can now say I wrote an award-winning book!)

Since then I have published eight books of my own and have had thousands of students through my self-publishing course. If you're anything like the new authors I work with, you're probably overwhelmed, confused, and uncertain about the complicated process of self-publishing...

But don't worry! You aren't alone anymore! In this 12-week self-publishing course, I'm going to walk you through the entire process step-by-step and you will find a community of other authors just like you working together and supporting each other to make dreams come true!

This course is PACKED with years of expert knowledge on self-publishing! You'll learn:

  • My proven step-by step structure that will get your book completed in just 12 weeks

  • The TRUTH about predatory vendors, vanity presses, and others

  • The biggest self-publishing mistakes that could cost you thousands (and how to avoid them)

  • The most effective strategies to save time, energy and money when self-publishing

  • Secrets my authors implement to write award winning books... yours could be next!

  • 7 essential steps to creating the book of your dreams

  • The single most valuable way to save months on the publishing process

  • Why only 1% of authors ever finish their book and how you can beat the statistics!

The step-by-step course teaches you exactly how to self-publish your children's book.

(Plus, how to avoid the biggest self-publishing mistakes). Our Winter Author Workgroup is Open for Enrollment NOW. Self-publishing your book doesn't have to be so hard...

  • My PROVEN step-by-step structure for self-publishing a high quality book!

  • Recommended Resources / Network

  • Group coaching and mentoring

  • Accountability assignments to keep you on track

  • Live weekly meetings with other authors in the group

  • Drop in hours for extra help and guidance

About Your Teacher

April M. Cox

Hey there! My name is April and those three rays of sunshine to the right are my grandchildren and the entire reason I started writing children's books...I cherished every moment snuggled up with these little ones getting lost in a favorite story together.
April Cox and her grandchildren.

My Self-Publishing Journey

Making hard things simple...

I remember how my dog, Brady, would jump up on our laps and soon became the subject of many stories we would create together. Those moments inspired me to write my award-winning book, Puppy Pickup Day which have blossomed to a collection of eight children's books and counting...

Just like you, I was interested in self-publishing but quickly discovered I had no idea what I was doing! But over the last few years, I have been able to simplify the process and develop a proven program that promotes success. 

You see, I'm a geek (propeller-head).  I started computer programming when I was in high school and was fascinated by computers and technology.  I spent 35 years consulting for large organizations and managing multi-million dollar projects.

I excelled because I have the innate ability to cut through complexity and help others to be successful. I loved it. Making hard things easy is my superpower!

After my success with publishing, I decided to leave the corporate world and now am doing what I love full time.  It is so rewarding being there when a new author clicks the Publish Button and makes their dream come true.  

I look forward to doing the same thing for you!

Course Description and Details

The author will work through twelve modules (1 for each week) that will focus on the seven key phases of publishing: 1) Planning. 2) Writing/Editing. 3) Illustrations. 4) Creating Your Marketing Plan. 5) Graphic Design & Formatting. 6) Publishing Your Book 7) Book Sales & Marketing


  • 7 essential steps to creating the book of your dreams

  • Secrets my authors implement to write award-winning books... yours could be next!

  • The TRUTH about predatory vendors, vanity presses, and others

  • The single most effective way to save time, energy and money when self-publishing

  • The single most valuable way to self-publish your book

  • My proven step-by step structure that will get your book completed in just 12 weeks!

  • The biggest self-publishing mistakes that could cost you thousands (and how to avoid them)



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Enroll Now

These are the same secrets I have taught hundreds of authors which now have award-winning children's books... and now, you're next!

P.S. I really poured my heart and soul into this course to make it the best for you. I'm sure you'll love it, see you inside!


  • Required Knowledge: None! I help everyone from beginner to expert...and that includes you!

  • Setting: Virtual/Online/Group

  • Course Length: 12 Weeks (but it's fine to go at your own pace)

  • Live Meetings: Tuesdays, 8-9pm Eastern

  • Office hours Thu 8-9:30 pm EST


What Others are Saying

Testimonials from our students

A group of former students shared their experience in the current workgroup and my team created this testimonial reel for me. I have to be honest, I had to choke back some tears. I am so honored to have worked with each and every one of these amazing authors!

Frequently Asked Questions

  • Can I get access to the Live Trainings if I miss one?

    Yes! We record our sessions and post slides and replay. You can also take advantage of the drop-in hours to get additional help or schedule a 1:1 coaching session if you're stuck.

  • Do you offer 1:1 mentoring?

    Yes! Participants can purchase 1:1 mentoring (4 hours) as an add-on to the course and can purchase more as needed at a deeply discounted price.

  • Do you offer additional services to help me through the process?

    Yes, absolutely! There is no obligation to purchase additional services, however, you will find publishing services on our web site at

  • What happens when the group is over?

    You will have lifetime access to the replays and content. We also invite you to connect in our Mastermind community where alumni connect and continue to learn and grow their self-publishing knowledge.

  • How much time should I commit in order to be successful?

    It depends! Most of our authors spend an average of four to six hours per week. At the beginning it is less time-intensive but peaks around week four.

  • What if I need more time after the course?

    No problem! Things come up and people learn at different paces. The events are all recorded and you can take your time to get through the material. You have lifetime access and can purchase additional coaching if necessary.

Course curriculum

  • 1

    Module 1: Welcome & Introduction - Start Here!

    • 1.1 Welcome Message & Overview
    • 1.2 The Ten Biggest Mistakes that Self-Published Authors Make
    • 1.3 Cost to Self-Publish Your Book
    • 1.4 Finalize Your Manuscript
    • 1.5 Unlock the Course -> Quick Survey
  • 2

    Module 2: Goals & Mindset

    • 2.1 Your Goals and Your WHY
    • 2.2 The Right Mindset
    • 2.3 Do Your Research
    • 2.4 First Major Milestone: Professional Edit
  • 3

    Module 3: Building A Strong Foundation

    • 3.1 Build Your Dream Team
    • 3.2 Author Platform
    • 3.3 The Illustration Process
    • 3.4 Create Your Book Marketing Plan
    • --> Marketing You Can Be Doing Now
  • 4

    Module 4: A Strategy for Success

    • 4.1 Keys to Success with Your Illustrator
    • -> The Author/Illustrator Contract
    • 4.2 Build Your Network
    • 4.3 File Your Copyright (Tutorial)
    • 4.4 Your Press Kit
    • 4.5 Social Proof
  • 5

    Module 5: Embrace the Challenge

    • 5.1 Grit & Resilience
    • 5.2 Building Your Email List
    • 5.3 Social Media & Branding
    • 5.4 Create Your Press Kit
    • 5.5 Self-Publishing Checklist
  • 6

    Module 6: Catch Up - Take a Breather

    • No New Assignments
  • 7

    Module 7: The Start of Something Beautiful

    • 7.1 Sketches to Coloring
    • 7.2 Cover Design
    • 7.3 The Role of the Graphic Designer (Meet Praise Saflor)
    • --> Walkthrough - Graphic Design Form Submission
    • 7.4 What is A+ Content? (Why you need it)
    • 7.5 Planning for a Great Book Launch
  • 8

    Module 8: Supplemental Content & Identifiers

    • 8.1 Purchase & Assign Your ISBNs (Video)
    • 8.2 Get Your Identifiers (LCCN, CIP Block)
    • --> CIP Block Request/Walk-Through
    • 8.3 Besides the Book
    • 8.4 Refining Your Book Blurb, Hook (tagline), & Bio
    • 8.5 Author Web Site
  • 9

    Module 9: Pre-Launch Preparations

    • 9.1 Are Preorders Right for You?
    • 9.2 Benefits of a Launch Team
    • 9.3 Creating Launch Content & Communications
    • --> Scheduling Your Content
    • 9.4 Importance of Keywords & Categories
    • 9.5 Schedule Your First Promotions
    • 9.6 Finalize Printing Options & Quotes
  • 10

    Module 10: Marketing & POD Setup

    • 10.1 Amazon Setup (Step by Step)
    • 10.2 Ingram Spark Account Setup (Part 1)
    • --> Ingram Spark Title Setup (Part 2)
    • 10.3 How to Use Traditional Media & PR to Sell More Books
    • 10.4 Audio & Video Marketing
    • 10.5 Successful School Visits
    • 10.6 Selling Books at Local Events
    • Bonus -> Marketing Content
  • 11

    Module 11: Launch Plan

    • 11.2 Create A+ Content
    • 11.1 Final Updates/Launch Plan
    • 11.3 Publish Your eBook
    • --> Set eBook Promo Dates
    • --> Request Updates to Amazon Listing
    • 11.4 Getting Your Book into Libraries
    • 11.5 Become an Award-Winning Author
    • 11.6 Advertising
  • 12

    Module 12: Rocket to a Best Seller!

    • 12.1 Get Book Reviews
    • 12.2 Print Book Launch & Post-Launch
    • 12.3 Best-Seller Campaign
    • 12.4 Execute Marketing Plan -> Keep Momentum Going
    • 12.5 Analyze & Adjust Amazon Ads
    • BONUS: Tips & Tricks for Getting the Best Keywords for Amazon Ads
  • 13


    • Almost Done!
    • Course Eval / Ratings
    • Feedback
    • Next Steps

Ready to Learn How to Self-Publish Your Book?

Sign up now to start your journey!

Whether you are crossing off a bucket list item, honoring a family member or just getting your own story out there, this course will provide you with everything you need to make that happen.
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